One-stop-shop POS Direct launched by Heineken

Fully funded by Heineken, POS Direct is accessible via the Heineken Direct portal for licensee’s point-of-sale needs, allowing customers to personalise and create POS items for every event and occasion.

In order to help independent operators comply with social distancing guidelines and reopening regulations, the online service is supplying social distancing and sanitisation POS free of charge to direct HEINEKEN and SmartDispense customers. Social distancing POS includes floor markers, contactless and mobile payment signage, sanitisation stations, and till and table dividers.  Re-opening signage is also available to help clubs inform members of opening hours, outdoor or table service only, reduced menus and free WIFI.

In addition, further items have been developed to help drive footfall, increase dwell time and encourage increased spending .  All items can be personalised to suit individual outlets’ needs and offerings.

POS Direct also has an array of digital assets that can be used across websites and social media. The Social Media Creator tool enables operators to mock-up social media posts simply and efficiently with compatibility across Facebook, Twitter and Instagram.

For extra special and unique events, POS Direct offers a bespoke service, while Scottish premises will also benefit from bespoke tailored POS solutions that comply with the national alcohol laws.

Click here for the Heineken Direct portal.

t.0344 556 0109