BBG secures exclusive distribution of Mahou in the UK
From 19 July, Budweiser Brewing Group (BBG) UK&I, will be responsible for the sale, marketing and distribution of the brand in the UK across all channels. The super premium beer is an icon of authentic Spanish traditions and lifestyle and is the most awarded Spanish beer range in the world, according to the company.
Paula Lindenberg, President, Budweiser Brewing Group UK&I, said: “Mahou is an incredibly exciting addition to the Budweiser Brewing Group family. Consumer preference for premium brands has continued to accelerate in the UK, with World Lager as the fastest growing beer segment. Through our new partnership with Mahou, we’re excited to offer a truly authentic and super premium Spanish World Beer to our customers, bolstering our portfolio to provide the strongest brands to best fit evolving consumer trends.”
Erik d’Auchamp, International BU Managing Director at Mahou San Miguel, said: “ Mahou Cinco Estrellas offers something truly unique in the World Lager space; a contemporary beer reflecting Spain’s welcoming and extroverted approach to life.
“We’re thrilled to enter into partnership with Budweiser Brewing Group, a brewer which shares our vision to bring Mahou to even more consumers in the UK.”
