Guinness launches a 'keg so small it comes in a can'

While the Guinness used is brewed in exactly the same way, instead of kegging it in traditional, larger kegs for use in a standard bar set-up, the beer is delivered in unique cans, which are slotted into the Guinness MicroDraught unit and poured for a beautiful serve of Guinness in a pint glass, every time.

The pioneering dispense technology, the biggest for the brand since the development of the “widget” in 1988, is a solution to pour Guinness in new places and new spaces where previously it would be impossible to serve on tap due to the lack of keg system, beer lines and cooling system complexities.

According to the company, the secret to how the MicroDraught unit produces beautiful Guinness every time is the world-first patent-pending double coaxial piercing of the can. It uses an air pump - as opposed to the gas cylinder used in the traditional system - to push the liquid out of the can and through the standard Guinness Draught spout: "The result is a beautiful two-part pour with the iconic surge and settle and cold, smooth taste that makes Guinness Draught a beer loved by consumers around the world."

The MicroDraught unit is the world-first patent-pending double coaxial piercing of the can. It uses an air pump - as opposed to the gas cylinder used in the traditional system - to push the liquid out of the can and through the standard Guinness Draught spout. The result is a two-part pour with the iconic surge and settle and cold, smooth taste that makes Guinness Draught a beer loved by consumers around the world.

Steve Gilsenan,Global Head of Quality, Guinness, said: “Guinness MicroDraught is a significant dispense innovation and enables us to continue Guinness’ upmost commitment to quality around the globe. It ensures the iconic Guinness pour and ideal temperature is guaranteed every time - meaning that only the best, freshest Guinness is served wherever you choose to enjoy it – from Seoul to San Francisco.”