New kids on the block - Fentimans launches 10-strong mixer range

The move is part of a renewed focus to tap into the growing popularity of long mixed drinks and better meet the needs of its customers, who are increasingly seeking bigger serves and greater versatility of range, says the company.

With a growing number of people seeking to enjoy longer mixed drinks, served in the ubiquitous goblet glass, this innovation marks a move away from the Fentimans 125ml classic serve, which has been the anchor of its mixer range over the last decade.

The new 200ml mixer range, which includes Tonic Water, alongside it’s iconic Ginger Beer and Rose Lemonade, will continue to be made using Fentimans unique 100 year old artisanal technique, botanical brewing: a multi-stage process of infusion, fermentation, resting and blending of botanicals over seven days, to create a mixer with a depth of flavour that when paired with spirits, ‘creates a superior tasting long mixed drink’. The range will also include Fentimans range of coloured and flavoured tonics, suitable for pairing with a broad range of spirit categories.

Fentimans Marketing Director, Andrew Jackson, said: “as more and more consumers continue to enjoy longer serves, and experiment with a range of mixers to pair with their personal spirit repertoires, it’s important that Fentimans creates a serve size that meets the needs of our consumers, whilst providing the best drinking experience. With the launch of our new 200ml pack format, we have responded to the ever-evolving needs of our customers and the growing number of people who enjoy Fentimans drinks.”

The following flavours will be available in the new 200ml format:

Premium Indian Tonic Water Connoisseurs Tonic Water Light Tonic Water
Ginger Beer
Ginger Ale
Soda Water
Rose Lemonade
Pink Grapefruit Tonic Water
Valencian Orange Tonic Water (Bartenders Brand Awards ‘Category Champion’)
Oriental Yuzu Tonic Water
Pink Rhubarb Tonic Water
Tropical Soda (designed for pairing with spiced rum)

The full range will be available direct or via all major UK on-trade wholesalers. For more information or stocking enquiries, contact info@fentimans.com

Following the launch of the new 200ml mixer range, the current 125ml range will be gradually phased out of the market.

ABOUT THE COMPANY

Fentimans is a family-owned business started in 1905 by Thomas Fentiman; it is presently run by Eldon Robson, Thomas Fentimans great grandson. Fentimans is the only brewer in the UK to use the time-honoured process of botanical brewing to produce natural and exquisitely crafted beverages that have a rich and complex taste.