Low2NoBev show announces programme for speaker sessions
The speaker and panel sessions at the Low2NoBev Quench Live Theatre aim to challenge perceptions of the category and to provide visitors with the insight and latest developments to drive sales. Hosted by industry experts, commentators, producers and analysts, the series of discussions will review trends, offer and provide an overview into this fast-growing drinks category.
The programme of talks and discussions at Quench Live in association with BrewDog – driving thought leadership in Low & No - reflects the ongoing explosion of consumer interest and curiosity in low and no alcohol drinks. The speaker presentations and panel sessions have been devised to cover the most relevant aspects of curating and promoting an effective low and no alcohol drinks offer in hospitality venues.
The programme will be spearheaded by the latest research from Lumina Intelligence and the launch of the Low2No Report 2021. From key motivations to decision-making and off/on-trade differentiation, this analysis will cover need-to-know hot topics. Attendees will receive a free copy of the report.
Visitors will discover what triggers consumer decisions and how they should be looking beyond Millennials to other social groups and occasions as low and no alcohol becomes more socially acceptable. They’ll explore how staff can maximise sales by educating customers with each purchase and pour and take a look at what can be learned from the reduced or alcohol-free markets around the world.
Despite cutting back on alcohol, target consumers are still thirsty for an adult ‘kick’ from their drinks, so Low2NoBev will unearth the latest trends and future opportunities including botanicals, mimicking alcohol’s warming effect and the unfamiliar presence of CBD in drinks.
Low2NoBev takes place at the Truman Brewery on Wednesday 9th and Thursday 10th June, featuring 80 brands showcasing their low and no alcohol wines, beers, spirits, cocktails, mixers, functional, and soft drinks. Exhibitors include Diageo, Gimber, Lucky Saint, Ceders, Lyre’s, Campari, Everleaf, Folkington’s, Stryyk, Small Beer and Thomson & Scott.
The Quench Live theatre programme in association with BrewDog will be spread across the two days of Low2NoBev and visitors are advised to check the schedule before registering for their preferred
session. Show entry will be limited each day due to ongoing physical and social distancing requirements and will be operating according to industry wide ‘All Secure’ standards. All visitors and exhibitors will be required to wear a mask, unless exempt, and food & drink sampling will adhere to local and government guidance in respect of food hygiene and safety.
