Budweiser celebrates Premier League with On-Trade scratch card
Budweiser has launched an On-Trade competition where consumers can be in with the chance of winning tickets to English Premium LeagueTM matches this season.
The competition aims to drive beer drinkers into venues and help customers boost sales.
Budweiser has been the official sponsor of the English Premier LeagueTM since 2018. To celebrate the return of football, Budweiser will be providing clubs and pubs with an array of POS, including coasters, posters and table talkers to help customers tap into the excitement and drive footfall. Consumers can scan the QR code on this POS to be in with the chance of winning tickets to matches this season.
The English Premier LeagueTM is the world's most-watched sports league. The 2022-23 season had the greatest average viewership ever recorded, with 3.1 million people watching per game, an increase of 12% compared to the previous season.[1]
Sporting occasions present a unique sales opportunity for the On-Trade to increase footfall to venues. Sports fans spend 90 minutes longer in the pub than the average consumer, boosting rates of sale by 10%.[2] Live sporting events also present an opportunity for venues to increase revenue with these consumers more willing to trade up their choices compared to the average consumer.[3]
“At Budweiser, we love football and we’re hugely excited for the new season of the English Premier LeagueTM,” says Jean-David Thumelaire, On-Trade Sales Director at Budweiser Brewing Group. “We’ve proudly been the official beer of the league for the last five years now and want to continue bringing our customers and consumers closer to the game. As clubs continue to navigate these challenging times, live sporting occasions present a unique opportunity for the On-Trade to drive footfall into venues and boost spend once there. I’ll certainly be going down my local to support my favourite club!”
Budweiser’s English Premier LeagueTM POS is available in pubs and bars across the UK.
