Beer gardens best spot for a pint, reveals GK research

The optimal location for drinking a beer has been revealed to be the beer garden, with 9 in 10 Brits (89%) claiming a beer genuinely tastes better when sat outdoors, according to new data from Ice Breaker Pale Ale, Greene King’s new 4.5% ABV ale. 

The survey of 2,000 Brits was conducted in August as the warmer weather returned to the UK, encouraging the UK public to head for their favourite drinking spot.

Alongside uncovering the beer garden as the perfect spot for making a drink taste better, the ideal time to consume a drink for maximum enjoyment was revealed to be 6.00pm, with a fifth (20%) of choosing this post-work slot as the optimum time. 

The research also revealed how hesitant UK drinkers  are when it comes to trying new drinks, with over half (55%) of people saying they try a new drink once every six months or less.

Will Hemmings, Brewing & Brands Marketing Director at Greene King said: “We believe Ice Breaker tastes brilliant wherever and whenever you choose to enjoy it, with the summer months offering the perfect time to enjoy a pint in a British beer garden. 

“Whether it’s an after-work drink or the beer garden that adds to that perfect pint experience, the first sip of Ice Breaker really says it all. Bursting with juiciness and tropical fruit flavours, Ice Breaker is the beer to choose this summer.”

greeneking.co.uk