Fresh Direct - new Seasonal Range of British fresh produce
Fresh Direct has launched its 2024 Summer seasonal range, including some 50 new British lines. The company explains.
The new range supports the company’s commitment to driving sales of British produce through its Best of British campaign, which champions British growers and supports foodservice customers to use more British food on their menus.
Products such as Heirloom Tomatoes from the Isle of Wight, Padron Peppers and British sweetcorn have been added to the range, growing the amount of British produce that Fresh Direct sells to its highest-ever level.
Paul Nieduszynski, CEO at Sysco GB, said: “Our focus has been on working with customers to increase the proportion of British products on their menus and give them the resources so that they can highlight the provenance of the food they serve from great British growers.
“This year sees us continue to build on our commitment to provide the very best of British produce when it is available and in season. The response from customers has been very positive and the feedback on the early season fruit and veg has been outstanding.”
To support the campaign, Fresh Direct has produced a range of collateral, including a seasonal brochure, 15 British supplier videos and a bespoke section on its website, all helping to support customers who want to highlight product provenance and share grower stories in their own marketing.
Sysco - our role in Great Britain
As Britain’s leading national broadline supplier, Brakes delivers the highest quality fresh and frozen food and ingredients from its nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. It has the biggest range of award-winning products in foodservice.
KFF and Medina Foodservice both offer a regional broadline service with a comprehensive range, delivered with a passion for customer service and local knowledge.
Sysco fresh businesses in Great Britain are led by Fresh Direct, which is the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus, as well as the finest sourced fresh fish and seafood from M&J Seafood, as part of a consolidated delivery for many corporate customers. The very best ingredients for chefs are available from fine food specialist Wild Harvest.
Specialist convenience supplier, Country Choice, completes the group and is Britain’s leading supplier of in-store bakery and retail foodservice products.
Sysco has 8,000 colleagues servicing more than 20,000 customers from 30 distribution centres across Great Britain.
