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Music to the ears of England cricket

Girl band Little Mix is the latest pop sensation to pull in the crowds, appearing in July at a number of County Championship grounds, with concerts at Derbyshire, Northampton and Sussex.

Music is proving a life-blood for a number of County Championship Cricket grounds across the country.

New research from Sheffield Hallam University looking at the financial state of the county game found that there is a stark divide between clubs that host international cricket and those that do not and that the new 100-ball competition could open that gap further. As a result, counties have been turning to off-field business to help them stay afloat.

Girl band Little Mix is the latest pop sensation to pull in the crowds, appearing in July at a number of County Championship grounds, with concerts at Derbyshire, Northampton and Sussex. Meanwhile, almost a decade ago, Old Trafford hosted iconic British pop group Take That for five nights, with their Circus Tour bringing 250,000 concert-goers to the home of Lancashire County Cricket Club and delivering much needed income.

“The nadir was losing Test match status in 2009,” said Lancashire chief executive Daniel Gidney talking to BBC Sport. “Having Take That play here five nights in a row was worth an enormous amount of money and the club couldn’t have survived without it.” The club has staged concerts for more than two decades and hosts singer Liam Gallagher this month.

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