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Fuller's sells brewing business to Asahi

Fuller’s is selling its brewing operation to Japanese brewer Asahi for  £250 million.

The illustrious West London-based brewer is selling the production and distribution of all its beers including flagship ale London Pride. The deal includes the historic Griffin Brewery in Chiswick, where the company was founded in 1845, as well as well as its Cornish Orchards, Dark Star Brewing, and Nectar Imports businesses.

Chief Executive Simon Emeny said: “We remain incredibly proud of the Fuller’s Beer Business, its history and the high quality premium beer and cider portfolio that we have developed.

 

Although Fuller’s will retain ultimate ownership of its brand name, Asahi will hold the global licence to use the trademark.

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