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Free Training from BT Sport

BT Sport has launched free digital training for clubs and pubs taking place across the UK in partnership with Google Digital Garage.

Free digital training for clubs is taking place across the UK, courtesy of BT Sport in partnership with Google Digital Garage.

The aim of the free-to-attend sessions is to help enhance digital skills and grow business by focusing on how to improve visibility online and to increase the impact of social media.

The events have been launched after a survey revealed that 55% of consumers plan ahead when going out to watch live sport and 45% of live sport watchers ‘follow’ a bar or pub on social media. Meanwhile, 58% of BT Sport pubs have indicated they would promote sports events on social media more if they knew how to make the most of it. 

The sessions are open to all skill levels, irrespective of the club’s social media activity (or indeed lack of it). Justin O’Regan, Editor of online sister title said: “This is a great initiative and I would urge clubs reading this to take advantage of the offer. The value of social media is well-documented, but like everything it takes time to master it. These courses are a sure-fire way to help in a oneday dedicated workshop.”

Training sessions will be available at venues across the UK, including Anfield, BT Tower, BT Murrayfield and Old Trafford, and will include workshops and face-to-face coaching.

“These courses are perfect for everyone from complete beginner to those who want to improve existing skills,” said O’Regan.

During the sessions, attendees will also have the opportunity to speak to specialists on a range of topics including website optimisation, online advertising and analytics. Attendees will also hear from members of the BT Sport team including Harry Redknapp, Lawrence Dallaglio, Steve McManaman, Ugo Monye and Robbie Savage who will be attending some of the events to talk about the upcoming season of sport.

Bruce Cuthbert, director of commercial customers, BT Sport, said: “Having a presence on social media has become key for clubs and pubs to encourage new and existing customers into their venues. Our customers also tell us that that many of them are not entirely confident in how to do this to get the best results possible. Teaming up with Google Digital Garage means we will be able to give our licensees the chance to get practical training from experts which they can put into practice straight away to raise their profile with their customers.”

This year is set to be the best season yet on BT Sport and for the first time ever, clubs will be able to show back-to-back UEFA Champions League games on the same day, with exclusively live football action from 6-10pm, doubling the trading window.

“We also have top flight football action from the Premier League and more Emirates FA Cup games than ever before. BT Sport will be the only place to watch all the televised Gallagher Premiership and Heineken Cup rugby this year and will be the exclusive broadcaster of Frank Warren’s world class stable of fighters including Tyson Fury, Billy Joe Saunders and Carl Frampton,” said Cuthbert.

To book yourself or a club colleague on a BT Sport digital training session visit

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