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East Enders

EastEnders Chippy entrepreneur Ian Beale is bucking the trend when it comes to the sorry state of the UK property market across the nation’s best loved soap operas, according to a tongue-in-cheek survey.

The research looks at the longest serving characters for each soap and how much their property price has increased since joining, as well as who would be priced out of the current market if they were to buy now, due to the current price of property in the area and their mortgage affordability based on their current income. 

First One 77 looked at the price increase of each character's property from the time they joined their respective soaps to the present day. They then looked at the occupation and average earnings for each character before comparing it to the salary required to secure the average mortgage at 4.5 times the property’s current value less a 10% deposit. 

Ian Beale has been a firm favourite on Albert Square for years and in the process has held a number of occupations. When he first moved to the square in 1985 a property in the area would have cost £65,000 on average. A 1,042% increase since then means despite his inconsistent professional life, Ian’s sitting on £743,000 worth of bricks and mortar. 

However, with the average small business owner taking home around £29,000 a year, Ian would be pretty shy of the £148,609 minimum income required to secure a mortgage if he was to buy the same house today. 

Charlie Fairhead has been in Casualty since 1986 and in that time, the average semi-detached house price in Bristol has increased 982% from £43,845 to £474,225. Despite his commitment to the NHS, Charlie’s modern-day wage of £26,252 means he would be priced out of the market by over £68,000, with his annual income having to hit £94,845 in order to be accepted for a mortgage. 

Since joining Emmerdale in 1986, Eric Pollard will have seen the price of his detached house in Arncliffe increase by over 2000%. However, if he was looking to buy today, the average income of a B&B owner wouldn’t cut it, with Eric nearly £63,000 short of the £91,937 income required to secure a mortgage. 

The longest-serving member, Christine Barford of the Archers, would have been on about £54,000 as a stable owner before she retired. Having bought in 1953 for just over £2,000 the price of a detached home in Cutnall Green would have increased by 21355% today! But if she was looking to buy today, she would still be short over £44,000 of the £98,992 she would need to earn to secure a mortgage. 

The same goes for Tony Hutchinson, Ken Barlow, Jac Naylor and Hywel Llywelyn, who would all be priced out of their respective local markets if they tried to buy today. 

In fact, just Jimmi Clay would be ok with his GP salary of just shy of £70,000 when securing a mortgage on a terraced house in Birmingham B29. 

Character

Soap

Started

Location

Property Type

Average price when first joining

Current Average

Change %

Christine Barford

The Archers

1953

Cutnall Green

Detached

£2,307.00

£494,959

21355%

Ken Barlow

Coronation Street 

1960

Manchester M3

Terraced

£1,664.00

£209,985

12519%

Eric Pollard

Emmerdale

1986

Arncliffe

Detached

£21,389

£459,684

2049%

Ian Beale

Eastenders

1985

London E3

Terraced

£65,072

£743,046

1042%

Charlie Fairhead

Casualty

1986

Bristol BS1

Semi-detached

£43,845

£474,225

982%

Tony Hutchinson

Hollyoaks

1995

Liverpool L16

Semi-detached

£30,140

£239,319

694%

Hywel Llywelyn

Pobol y Cwm

1990

Gwendraeth Valley

Semi-detached

£34,599

£145,791.00

321%

Jac Naylor

Holby City

2005

Bristol BS1

Semi-detached

£187,931

£474,225

152%

Jimmi Clay

Doctors

2005

Birmingham B29

Terraced

£123,760

£228,236

84%

 

Character

Soap

Occupation 

Typical salary

Income required For mortgage in 2019

Mortgage affordability Gap

Ian Beale

Eastenders

Small Business Owner

£28,759

£148,609

-£119,850.2

Charlie Fairhead

Casualty

Nurse

£26,252

£94,845

-£68,593.0

Eric Pollard

Emmerdale

B&B Owner

£29,203

£91,937

-£62,733.8

Christine Barford

The Archers

Retired stables owner

£54,456

£98,992

-£44,535.8

Tony Hutchinson

Hollyoaks

Small Business Owner

£28,759

£47,864

-£19,104.8

Ken Barlow

Coronation Street 

Retired

£27,939

£41,997

-£14,058.0

Jac Naylor

Holby City

Surgeon 

£89,392

£94,845

-£5,453.0

Hywel Llywelyn

Pobol y Cwm

Local radio DJ

£24,542

£29,158

-£4,616.2

Jimmi Clay

Doctors

GP

£69,463

£45,647

£23,815.8

END

 

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