Corona announces Sunsets Festival On-Trade promotion
Beer brand Corona has announced that Corona Sunsets Festival - a global series of one-day festivals celebrating the sunset - will be coming to the UK this September. The beer brand will be launching a competition in the On-Trade where consumers can win tickets to the festival, along with an array of other prizes.
Those lucky enough to win the main ticketed prize will be able to enjoy Corona Sunsets Festival, which is set to take place this September 2 at Hatfield Park. Alongside tickets to the festival, consumers will also be in with a chance to win a range of on-the-spot prizes, including discounts off popular Mexican restaurants like Chiquitos.
Accoding to the company's data, one in two sunshine beers sold in the On-Trade is Corona, presenting a unique sales opportunity for customers this summer. To help customers tap into Corona Sunsets as well as the beer brands’ popularity over the summer months, Corona will be supplying venues with an array of POS merchandise, including branded posters, coasters, and table talkers.
Recent stats have shown that 78% of consumers are more likely to visit a bar if it offers live music. The launch of the Corona Sunsets Festival competition aims to help the On-Trade drive footfall and boost revenue and tap into consumer demand for live experiences. To make sure everyone gets a taste of the festival, Corona will be running a series of smaller-scale live music events in venues across the country with an array of outlets bringing the festival vibes as they welcome local artists to the stage for consumers to listen to.
“We’re delighted that Corona Sunsets Festival is coming to the UK. As a popular beer amongst consumers, we know that we can continue to add value to our customers, so we’re planning to go big with Corona activations as the weather gets warmer,” says Jean-David Thumelaire, On-Trade Sales Director at Budweiser Brewing Group.
“We know that the hospitality industry has had a difficult time over the past few years and the ongoing cost-of-living crisis means they’re not out of the woods yet. Through our Corona activations, we’re giving customers the opportunity to drive people back into venues and boost sales. The popularity of Corona has made it the globally leading beer brand, and we are always striving to create ways to grow the product and add value to the beer category.”
Alongside the scan-to-win mechanic, Corona will also be launching a trade advocacy programme to promote the Perfect Serve of Corona on draught, served in a Corona branded glass, with a wedge of lime.
With 73% of drinkers believing Corona is best served with a wedge of lime, the programme aims to encourage workers in the On-Trade to deliver the perfect serve and boost customer satisfaction and loyalty. Bar staff seen to be offering the perfect serve will be in with the chance to win on-the-spot rewards including high-street vouchers with an added incentive of prizes for the highest number of consumer scans.
Corona Sunsets is a global touring festival that follows the sunset worldwide and features international musicians and DJs performing at 14 iconic beach destinations across the globe. For more information, visit: www.corona.com/gb/sunsetsfestival
Venues looking to take part in Sunset Hours or looking to get the WIN kit can visit https://budweiserbrewinggroup.co.uk/contact-us for more information
