Cocktails now consumers’ 4th most popular category, says report
CGA by NIQ’s Global Cocktail Report reveals that cocktails are now consumers’ fourth most popular category and cocktail consumers are increasingly attracted to tequila, coffee flavours, no and low alternatives and new experiences.
The exclusive research is powered by CGA’s REACH survey, which tracks big On Premise trends and developments in 38 key countries, with responses from around 30,000 consumers and 600 operators.
The Report delivers analysis of consumers’ engagement with the cocktail category around the world, including taste preferences and purchase drivers. It is essential for any supplier wanting to understand drinkers’ latest needs and drive trial, trade-up and loyalty.
