Brooklyn Brewery launches alcohol-free variant in the UK
Brooklyn Special Effects to be rolled out in May
Brooklyn Brewery is launching a new alcohol-free beer to their UK portfolio this May. The latest addition aims to tap into the growing trend for low and no alcohol options in the UK.
Available in 355ml bottles, Brooklyn Special Effects (ABV 0.4%) has been brewed using a specially developed fermentation method that limits the amount of alcohol created, without compromising on flavour. Beer fans can expect a hoppy beer with a piney aroma and bitter finish. Its golden, bready sweetness comes from dry-hopping with Citra and Amarillo hops - a technique rarely used in alcohol-free brewing.
Jonathan Dee, Director of Marketing for Craft & Ale at Carlsberg UK, commented: “Inclusivity is one of the core values of Brooklyn Brewery, and to us this means that everyone should be able to enjoy a great tasting, well brewed beer, regardless of alcohol content.
“There has been a clear cultural shift in the UK towards moderation, with drinkers seeing low and no alcohol options as more ‘socially acceptable’. This has created an opportunity for non-alcoholic alternatives from trusted and recognised brands.
“Brooklyn Special Effects is already performing well in Sweden and we have no doubt that it will perform incredibly well in the UK too. This is a big moment for Brooklyn here in the UK.”
The Brooklyn Special Effects packaging features fluorescent inks and a vivid pattern that boldly signals the energy, taste and style of the brew. Maintaining all core Brooklyn Brewery branding elements, the look has been specially designed to create standout on shelf and in fridges.