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Virgin Sports and Michelob ULTRA link up

Virgin Sport and Michelob ULTRA have announced a partnership to champion living fit and living fun, for those who lead an active, balanced lifestyle.

Jessica Frey, CEO, Virgin Sport said “We’re delighted to welcome Michelob ULTRA to the Virgin Sport partner family. We believe that keeping fit and having fun go hand-in-hand.”

The three-year partnership establishes Michelob ULTRA – a light beer with 79 calories and a crisp, clean taste – as Virgin Sport’s OFFICIAL BEER PARTNER across its mass participation event series: Hackney Festival of Fitness & Hackney Half, ASICS London 10K, and Oxford Half.

 Heena Kankali, Senior Brand Manager, Michelob ULTRA said: “We’re really excited to kick-off this multi-year partnership with Virgin Sport. Michelob ULTRA is the ideal choice for those who lead a physically and socially active lifestyle. With Virgin Sport we’ve found a partner who shares our values and together we can connect with kindred spirits who want to live fit and live fun.”

Leading up to each event, Michelob ULTRA will be hosting training runs and rest day socials – meaning runners can enjoy a beer while keeping to their training schedule.

Virgin Sport events include:

Hackney Festival of Fitness & Hackney Half 

17th – 19th May 2019;

ASICS London 10K

21st July 2019;

Oxford Half 

13th October 2019;

 About Virgin Sport:

Virgin Sport is an active lifestyle company within Sir Richard Branson’s global Virgin Group and is on a mission to move the world through sport. Virgin Sport creates Festivals of Fitness to combine running and fitness challenges with community celebrations. Virgin Sport is passionate about enhancing the lives of young people and supporting host communities.

 About Michelob ULTRA:

Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States. With just 79 calories and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers.

About AB InBev UK & Ireland:

AB InBev UK Ltd is the UK trading subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). In the UK, AB InBev employs 1,000 people in our three breweries and local headquarters. ; Twitter @ABInBevUKI_News





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