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So, what's new?

Latest launches and new brews to consider stocking at the bar

BAYOU RUM UNVEILS REBRAND

Bayou Rum has announced the rebrand of its award winning portfolio of Louisiana rums, as well as the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras.

“Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry,” said Stoli Group President and Global CEO Hugues Pietrini. “We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the US in the super-premium sipping rum space.”

www.bayourum.com

TETLEY’S LAUNCH NEW BOTTLED ALE FORMATS

Joshua Tetley & Son is launching its first range of bottled ales in four years. Including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale, which was launched on cask earlier this year, the 500ml bottles will be available across both on- and off-trade.

Launched in May this year, Tetley’s No.3 Pale Ale (4.2% ABV) has been exclusively brewed in its original heartland of Leeds, and its recipe is inspired by the original Pale Ale brewed over 150 years ago.

Tetley’s Golden Ale (4.0% ABV) is described as a ‘contemporary blonde ale, which blends cutting-edge hop varieties to create a sprightly thirst-quenching citrus beer’.

www.carlsberguk.co.uk

BUFFALO TRACE SUPPORTS FUNDRAISING COOKBOOK

A new cookbook raising funds for the Alzheimer’s Society includes a chocolate recipe for Christmas menus – Buffalo Trace Bourbon Truffles.

Author Jenny Arnot has produced the charity cookbook, called ‘Unforgettable Recipes’, with contributions from leading food and drink industry businesses including Buffalo Trace distributor Hi-Spirits,

The cookbook features 46 recipes, including cocktails such as Southern Comfort with Lemonade & Fresh Lime, Southern Comfort Black & Cola, and Buffalo Trace and Ginger.

Jenny, who lost her mother to dementia last year, hopes to raise more than £25,000 by asking for donations for a copy of the cookbook. To order a copy email jenny@avansa.co.uk

BOHEM BREWERY LAUNCHES CANNED LAGER RANGE

London-based Bohem Brewery is launching four of its acclaimed authentic Czech-style lagers in cans, along with a new distribution partnership with beer wholesaler The BottleShop. The beers are:

  • Amos Czech Pilsner, 4.9% ABV, the brewery’s best-selling, classic Czech Pilsner.
  • Sparta Amber Lager, 5.4% ABV, the premium amber lager of the family.
  • Druid Black Lager, 5.7% ABV, a Czech take on the German Schwarzbier.
  • Vasco Double India Pale Lager, 7.4% ABV, using British, Czech and US hops.

www.bohembrewery.com

HOBGOBLIN’S HALLOWEEN MISCHIEF

With the Season of Mischief in full flow this month, Hobgoblin returns for a 13th year of tricks and treats, including flashing pumpclips, Hobgoblin Ruby, Hobgoblin Gold and a travelling Inn where guests can climb onboard to ‘Win at the Inn’. The final stop for the Inn is in Birmingham’s Victoria Square on 27 October. 

STELLA ARTOIS JOIE DE BIÈRE

Stella Artois has launched ‘Joie de Bière’, a campaign built around Stella Artois’ philosophy – to make time for what you truly enjoy. The new campaign aims to highlight ‘the ridiculous, fast-paced nature of modern society, encouraging Brits to remove modern day distractions and make time for life’s simple pleasures – like the joy of a Chalice of Stella Artois savoured over food, with good company’. This feeling, says the company, is what they call ‘Joie de Bière’.’

New research from the brand says that 39 million British adults (75%) struggle to fit everything they need to do into their day and would therefore need a staggering 38 extra days per year to complete their tasks - leading to the sacrifice of things they really enjoy.

https://youtu.be/3JowzelQGVI

https://youtu.be/dvHqEQU_aF8

STRONGBOW ‘CARNEVIL’ RETURNS

Running from 22 October to 5 November, Strongbow’s CarnEvil campaign returns for a sec- ond year with an online asset library and themed POS support kits, including ‘petrifying posters’, staff fancy dress and devilish drip mats.

Jerry Shedden, On-Trade Category & Trade Marketing Director, HEINEKEN, said: “As the second busiest party night of the year, consumers will be planning now for places to socialise with friends and with Strongbow’s CarnEvil activations, licensees can be confident in their offering, tapping into the latest trends and data helping their bar stand out from the crowd.”

www.strongbow.com/assetlibrary

NO1 KOMBUCHA NOW AVAILABLE TO ON-TRADE

No1 Kombucha, the brand created by England rugby hero Jonny Wilkinson, has now launched into the on-trade. The unpasteurised, lightly sparkling drink is full of live cultures and is created by fermenting green tea.

The range is available in three variants: Ginger & Turmeric, Passionfruit & Goji and Raspberry, Pomegranate & Hibiscus.

www.no1kombucha.com

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