Cocktail Culture with Hi-Spirits at London Cocktail Week
Hi-Spirits will be celebrating the capital's booming cocktail culture by bringing some of its biggest brands together during London Cocktail Week (LCW) 2018, October 2 - 8.
Southern Comfort, Buffalo Trace Bourbon and Scapegrace Gin will be headlining a specially created area in the in the Brick Lane Courtyard area of the Old Truman Brewery, branded as the Cocktail Culture Experience presented by Hi-Spirits.
With a ‘secret garden' feel, the area will feature several bars under a canopy tent, along with snug seating areas where visitors to the LCW Village can enjoy a wide selection of great cocktails served by Hi-Spirits' expert bar teams.
A highlight of the Hi-Spirits area will be the Signature Classic Cocktail bar, a modular mixology experience allowing visitors to personalise their drink. By selecting from classics such as an Old Fashioned, Sour, Negroni or Mule, visitors will be able to choose a base spirit from brands including Southern Comfort, Southern Comfort Black, Buffalo Trace bourbon and others. By then choosing from a range of sweeteners, bitters and garnishes, every drink served will be personalised to each LCW visitor's taste.
Dan Bolton, managing director of Hi-Spirits, said: "London Cocktail Week is now renowned as a showcase for one of the world's great cocktail cities, and we're delighted that our high-profile area in the LCW Village courtyard puts some of the iconic brands from our portfolio at the heart of the celebrations."
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