Euroboozer partners with Munich brewery Giesinger Bräu
The first successful Munich brewery to launch in 300 years, Giesinger Bräu began life as a garage brewing project, set up by brewer Steffen Marx. Since its formal inception in 2008, Giesinger Bräu has become the second largest private brewery in Munich, explains Euroboozer.
"Today Giesiner Bräu operates from a large €20m brewery on the northern fringes of Munich, producing around 40,000 hectolitres each year. Much of the brewery’s support comes from crowdfunding, with 9,000 small investors having contributed €10m to help pay for the new brewery and its employees, making Giesinger Bräu the biggest crowd funders in Germany in all food and drink.
"Considering the quality of the beers produced, it’s hardly surprising that the brewery has garnered such a sprawling community of fans.
"At Giesinger, Steffen produces beer which focuses on traditional craft production. All Giesinger beers are unfiltered with natural ingredients preserved in the production process. Even the water is sourced from a well which cost the brewery €1m, plunging 152 metres into the ground to extract pure Munich water. This means the beer produced is true Münchener Bier, a term protected under EU Law since 1998.
"This also makes Giesinger Bräu theoretically entitled to the benefits that accrue Munich’s ‘Big Six’ beermakers such as Augustiner, Lowenbrau, and Spaten for instance.
"In partnership with Giesinger Bräu, we will be importing an ever-changing roster of beers in either 0.5l or 0.33l bottles and 30L kegs, with the first shipment to include the flagship Erhellung (an unfiltered pale lager), Münchner Hell, Märzen, Munique, Schankbier and Summer Ale."
Euroboozer was established in 2003, distributingf both classic and speciality domestic and imported craft beers within the UK.
