Diet Coke by Kate Moss ‘Love What You Love’ back for Season 2

‘Diet Coke by Kate Moss, Love What You Love’ campaign is back for Season 2. Inspired by the Diet Coke archives, they reveal a first look of the new ‘Diet Coke Break by Kate Moss’. The Global icon, who took the helm as Creative Director of Diet Coke in July 2022, is paying homage to the original 11:30 Diet Coke Breaks from the ‘90s and ‘00s, reimagining some of her favourite moments.

Kate Moss has used these seminal TV spots to inspire fans to take a moment to ‘Love What You Love’, spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love.

Wearing a gown designed by close friend and stylist, Katy England, the image is a high-fashion tribute to the pioneering TV ad which featured a chiselled construction worker on a building site.

@dietcokegb / #LoveWhatYouLove

Kate Moss commented: “Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start. The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”

‘Diet Coke by Kate Moss’ Season 2 will see new high-fashion content, a highly covetable limited-edition collection and many more exciting surprises for Diet Coke fans to discover.

Sean Kellett, Partnerships & Assets Senior Manager Europe at The Coca‑Cola Company commented: “We are thrilled to extend our partnership with Kate Moss as Creative Director. Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink. With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.”

ABOUT COCA‑COLA GREAT BRITAIN

Coca‑Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca‑Cola, their company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes, Appletiser and Diet Coke.

All packaging across Coca‑Cola Great Britain’s portfolio of drinks is 100% recyclable and in 2020, the core range doubled its recycled plastic in its bottle to 50%.