Alcohol-free spirit producer reports soaring sales
Chris Bax, head distiller of Bax Botanics, said:“We’ve been rushed off our feet the last few weeks, and we’re seeing orders flooding in as more and more people embrace Dry January. It’s incredible to think that we’ve already sold ten times as many bottles as we did last Dry January.The British public deserve great credit for making an effort to be so healthy at a time of such stress and worry.
“There are huge physical and mental benefits to cutting down on alcohol, and for those who want to cut down this year, there’s plenty of great-tasting alternatives out there.”
Bax Botanics was launched in January 2019 by Chris and Rose Bax after 20 years of teaching about wild foods and flavours in their Yorkshire woodland. Drinks are distilled in traditional beaten copper stills using ethically sourced and sustainable herbs, berries, roots and botanicals to create complex flavours which are presented as a substitute for drinks such as gin. They can be enjoyed with mixers like tonic or ginger ale, or used in zero-alcohol cocktails.
