Thoughts on DIY SEO
If your club has a website, just how well versed are you in the principals of SEO? Not so much? Then this one’s for you.
Let’s start from the top. SEO stands for search engine optimisation, the aim being to make your club easy to find and near the top of the listings when Joe Public searches for you or a club in your area (for example).
So where do you start?
Make a list. It’s a good idea to sit down and think about some keywords which you think relates to your club and its business. If you’ve never delved into the world of keyword research before, it’s probably best to have a focus on 3-4 keywords. From this, you can then think about expanding those keywords, whether it’s adding more to your list or trying different variations of phrases (or ‘long-tail keywords’ as the professionals call them!). If you’re feeling really brave, have a look at Moz’s keyword explorer. It enables you to enter terms and phrases and offers you more suggestions.
Whatever the size of your club, taking advantage of the use of local business is always a good idea. Google My Business is a location-based service, and very worth having. Not only is it free, it’s quite easy to set the basics up. We recommend being as detailed as possible, add photos, add your opening hours, add your location, and information about your club. You can also get your members to leave reviews, improving your credibility, too. (Here at Studio44 we will, of course, always help with setting up Google My Business for you, but if you want to make a start before we step in it could save some precious time.)
Now you have some keywords to go on, you shouldn’t just implement this within the body of your content. It needs to be considered for both your page titles and meta descriptions. In short, your page title comes up in the Google search engine, and the meta description is the little bit of information underneath. It’s important to implement keywords throughout both of these two things. (With our Content Management System – CMS - we give you access to both of these features so it’s something you can try at home.)
Keep it fresh
Regularly updating content on your site is a key starting point for boosting your SEO, and also, who knows your club better than you? Providing regular content updates not only is liked by search engines, but also shows that you are loyal and committed to keeping your members up to date.
Here at Studio44 we’re experts in SEO, so any questions on what more you could be doing, please feel free to drop us a line!