ASK THE EXPERTS
HOW TO PROFIT FROM WINE
HENRY JOHN, marketing manager of ViVAS Wine, discusses how to create a winning wine list which will maximise margins.
DO I NEED A CRM SYSTEM?
A CRM system has a number of uses that will enhance member management services, improve communications with members and reduce administrative costs.
A SUMMER OF SPORT
An estimated four million football fans were expected to pour into England’s pubs and clubs to watch England’s opening World Cup clash with the USA. But when the cup is drunk dry, what then?
HOW TO SET UP A REAL ALE OFFERING
CAMRA’s JON HOWARD on how to exploit the growing popularity of real ale
WHY REAL ALE?
Club Mirror asks NICK BYRAM, manager of the Dartford Working Men’s Club - the winner of Club Mirror’s Cask Club of the Year - why get involved in real ale?
TIPS ON REFURBISHMENT
Gary Lonie, managing director of Ease & Co, offers advice to clubs considering refurbishment
BUYING CATERING EQUIPMENT
The Catering Equipment Suppliers Association (CESA) represents over 130 companies who supply, service and maintain all types of commercial catering equipment. Here CESA offers advice to clubs thinking of upgrading their kitchens
THE POWER OF PR
Trouble getting your message across? Struggling to find ways to pull in new members? Then now could be the time to consider PR. And no, that’s NOT Proportional Representation. We’re talking Public Relations
REGISTERING FOR CASC
The ins and outs of registering for CASC (Community Amateur Sports Club) from Dominic Goggins, fiscal and regulatory policy officer for the Central Council of Physical Recreation (CCPR)
FITNESS CLUBS REVISITED
Ten years ago, Richard Ellis set up a leisure facility in Chorley, Lancashire with around £40,000. Since then, he has tripled in size and added all new equipment and countless member services and benefits. Here’s how.
