JOHN SMITH’S PEOPLE’S DARTS PRESS RELEASE
Maximise the benefits of entering this year’s John Smith’s People’s Darts by sending a Press Release to your local newspapers and radio stations.
Cut and paste the following into a Word document, complete the items in RED TYPE and send to your local press. Act swiftly; you only have until October 15 for your winning member to register for the Regional Finals.
For your Darts Pack or for more details visit:www.johnsmiths.co.uk/peoplesdarts
CALLING ALL DARTS PLAYERS - LET’S PLAY DARTS!
YOUR CLUB NAME is calling all local darts players to join in its entry into this year’s John Smith’s People’s Darts.
“ Someone reading this could well be the next champion,”says INSERT FULL NAME, JOB TITLE FROM XXXX CLUB, VILLAGE/TOWN.“We’re encouraging players at all levels and from all walks of life to take part; we’re expecting to find some hidden talent out there!”
Falkirk-based Scot Duncan ‘Big D’ Hastings (44) lifted last year’s John Smith’s People’s Darts title after beating Basingstoke’s Mark Petchey in a closely-fought final comprising eight regional finalists. Duncan earned automatic entry into three BDO tournaments this year, including the Open and Winmau World Masters. He also received a £15,000 windfall for his chosen charity, The Strathcarron Hospice.
Hastings says: “Playing in the John Smith’s People’s Darts Championship was one of the best decisions I have ever made. I had my family and friends cheering me on at every stage and I had such a fantastic time playing the sport I love at the most famous venue in world darts.”
Mentors from the world of professional darts will be on hand to offer winning advice to this year’s finalists.
“ If we get through to the Lakeside finals competition we’ll have the benefit of coaching and guidance from one of the BDO stars - Bobby George, Martin Adams, Tony O’Shea, John Walton, Darryl Fitton, Gary Robson, Ross Montgomeryor Trina Gulliver,” says INSERT NAME.
So fancy your chances? Then contact INSERT NAME AND CONTACT TELEPHONE NUMBER/NUMBERS.
“ Even if we don’t produce the final champion, we’ll all have some fun along the
way!” said INSERT NAME.
INSERT ANY RELEVANT FURTHER DETAILS: E.G.:
The club will be holding its 501 qualifying rounds on DATE/S at TIME/S,so get your eye in and get along to the club. INSERT ADRESS AGAIN AND ANY USEFUL DIRECTION DETAILS.
EDITOR’S NOTES: DETAILS OF THE TOURNAMENT
John Smith’s, official beer of the Lakeside BDO World Professional and Winmau World Masters’ Darts Championships, has announced plans for the third John Smith’s People’s Darts Championship. The televised amateur darts competition sees the finalists play on the world famous Lakeside Country Club stage, has been officially launched.
Gareth Turner, Senior Brand Manager – John Smith’s at Heineken UK, said: “We want to give even more pub and club players the chance to realise their darts dream and experience the once-in-lifetime opportunity to play on the famous Lakeside stage in front of a TV audience of millions.”
HOW IT WORKS
Players will compete for a similar charity prize fund in this year’s event which will get underway in house knock-out competitions at John Smith’s pubs and clubs across the UK (see www.johnsmiths.co.uk/peoplesdarts or posters in participating outlets).
Participating outlets then nominate their house champion to play in a regional final in October or November with eight subsequent regional champions – representing Scotland, Wales, Central England, South East England, South West England, Yorkshire, North East England, and North West England – going forward to the finals of the competition in January 2011.
The quarter finals and semi finals will take place at Lakeside during the BDO World Darts Championship on Tuesday, January 4. The two finalists will then get a taste of the pressure of professional darts when they go head to head on the biggest stage in world darts on finals day on Sunday, January 9, 2011.
